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Changing the culture of travel: understanding the motivations of future middle-class domestic travellers to visit local attractions in South Africa

dc.contributor.advisorRoux, A.en_ZA
dc.contributor.authorLehmann, Sabine Michaelaen_ZA
dc.contributor.otherStellenbosch University. Faculty of Economic and Management Sciences. University of Stellenbosch Business School.en_ZA
dc.date.accessioned2017-07-11T09:23:36Z
dc.date.available2017-07-11T09:23:36Z
dc.date.issued2016-12
dc.identifier.urihttp://hdl.handle.net/10019.1/101936
dc.descriptionThesis (MPhil)--Stellenbosch University, 2016.
dc.description.abstractENGLISH SUMMARY : Aim: The objective of this research was to understand the internal drivers, or motivations, of the South African middle-class domestic traveller to visit local attractions in 2030. Methodology: A scenario planning methodology was deployed to integrate the literature review, demographic study, environmental scan, and causal layered analysis workshop into five alternative images of the future. Findings: Motivations of future middle-class domestic travellers to visit attractions will be led by the narrative of self-transformation. Attractions will need to counter the narrative of self-exclusion by countering it with the role that attractions can offer in fulfilling the need for personal transformation. The results of the research highlight the role that attractions can play in the domestic tourism economy by providing spaces that allow for transformational experiences.en_ZA
dc.description.abstractAFRIKAANSE OPSOMMING : Geen opsomming beskikbaar.af_ZA
dc.format.extentvii, 54 pages ; illustrations, includes annexures
dc.language.isoen_ZAen_ZA
dc.publisherStellenbosch : Stellenbosch Universityen_ZA
dc.subjectTourists -- South Africaen_ZA
dc.subjectTourism -- Forecasting -- South Africaen_ZA
dc.subjectUCTD
dc.titleChanging the culture of travel: understanding the motivations of future middle-class domestic travellers to visit local attractions in South Africaen_ZA
dc.typeThesisen_ZA
dc.rights.holderStellenbosch Universityen_ZA


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