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An empirical study of the correlation between online media use and academic performance

dc.contributor.advisorLe Roux, Daan B.en_ZA
dc.contributor.authorLeysens, Jean-Louisen_ZA
dc.contributor.otherStellenbosch University. Faculty of Arts and Social Sciences. Dept. of Information Science.en_ZA
dc.date.accessioned2016-12-22T13:20:09Z
dc.date.available2016-12-22T13:20:09Z
dc.date.issued2016-12
dc.identifier.urihttp://hdl.handle.net/10019.1/100144
dc.descriptionThesis (MA)--Stellenbosch University, 2016.
dc.description.abstractENGLISH SUMMARY : Modern online media has reached high levels of engagement amongst a particular group: the Millennials. This group display characteristically high levels of immersion with online media and have interspersed use with daily activities in such a way that some studies have identified constant use. Online media represent the possibility of many different activities for the user. Some activities may be described as relatively hedonic or utilitarian an area of use intention which this study investigates. Due to the high levels of engagement amongst the Millennials (typically young adults or teenagers) the effects of use has attracted considerable amounts of research as documented in the literature reviewed. This research draws particularly from efforts by Assoc. Prof. Reynol Junco in this area. In this study, the task performance as indicated by academic performance is a core focal point. A significant, negative correlation was demonstrated for media use in the lecture context. It is conjectured, from the findings, that the best explanation for online media's effect on task performance is limited attentional resources which create a cognitive bottleneck.en_ZA
dc.description.abstractAFRIKAANSE OPSOMMING : Gebruiksvlakke van moderne media tussen lede van die Millennial groep het 'n nuwe hoogtepunt bereik. Millennials, as 'n groep, toon hoe vlakke van interaksie met moderne media terwyl hulle met daaglikse aktiwiteite omgaan. Sekere studies het al konstante gebruik van moderne media tussen lede van die groep identifiseer. Moderne media stel die gebruiker aan 'n wereld van moontlike aanlyn interaksies bloot. Die interaksies kan op 'n kontinuum van hedonies utilitaris geplot word. Die hoe gebruiksvlakke het, ondermeer, baie navorsing, soos aangedui in die literatuur studie, gelok. Hierdie projek vind redelik op Prof. Reynol Junco se werk in die area steun. Dus is die verhouding tussen taak uitvoeringsvermoë en akademiese prestasie 'n fokus punt. 'n Negatiewe verhouding tussen media gebruik tydens lesings was in die data weerspieel. Die beste teoretiese verduideliking vir die verhouding is dat mens onderdanig is aan beperkte kognitiewe hulpbronne wat 'n kognitiewe bottelnek vorm.af_ZA
dc.format.extentix, 97 pages ; illustrations
dc.language.isoen_ZAen_ZA
dc.publisherStellenbosch : Stellenbosch University
dc.subjectHuman-computer interactionen_ZA
dc.subjectGeneration Yen_ZA
dc.subjectUCTD
dc.subjectMillennial generationen_ZA
dc.subjectAcademic achievementsen_ZA
dc.titleAn empirical study of the correlation between online media use and academic performanceen_ZA
dc.typeThesisen_ZA
dc.rights.holderStellenbosch University


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