Now showing items 1-2 of 2
Store image : scale development. Part 2
(AOSIS Publishing, 2008-10)
The aims of this article (the second in a three-part series) are threefold, namely to (1) develop a scale for the measurement of the perceived importance of store image dimensions , (2) purify the developed scale to ...
Importance of apparel store image attributes : perceptions of female consumers
(AOSIS Publishing, 2006-04)
This qualitative research focused on identifying those store image attributes perceived as important by a selected group of female apparel consumers. In addition, their perception of Lindquist’s proposed dimensions of ...