Now showing items 1-2 of 2
The mature female clothing shopper : profiles and shopping behaviour
(AOSIS OpenJournal, 1996-06)
This study was designed to profile the mature female clothing shopper. More specifically certain variables that could be attributed to differences in consumer behaviour were investigated. Mature female clothing shoppers ...
Die tipering van verbruikerslewenstyle
(AOSIS OpenJournal, 1991-06)
The typifying of consumer lifestyles. Due to the lack of a South-African instrument to measure consumer lifestyles, a questionnaire is constructed from which lifestyle typifications can be made. This instrument is constructed ...