Now showing items 1-5 of 5
Brand recognition in television advertising : the influence of brand presence and brand introduction
(AOSIS Publishing, 2014-05)
Purpose: To assess the relationship between brand recognition and brand presence and brand introduction. Problem investigated: Brand recognition and recall are established advertising effectiveness measurements to assess ...
The familiar versus the unfamiliar : familiarity bias amongst individual investors
(AOSIS Publishing, 2017-02-02)
Purpose: The purpose of this study was to investigate the existence of familiarity bias amongst individual investors in the South African stock market. Problem investigated: According to Warren Buffet, one needs to ...
Investigating the moderating effect of student engagement on academic performance
(SUN MeDIA, 2013-12-20)
The academic performance and success of students are important for both higher education institutions and students. Student engagement has been identified as a crucial factor in academic success. Studies investigating ...
The influence of selected senses on consumer experience : a brandy case
(The Department of Business, University of Johannesburg, 2013-05)
Orientation: Sensory marketing has become a popular marketing technique to enhance consumer experience. Researchers have suggested that marketers should incorporate as many senses as possible in order for sensory marketing ...
A marketing perspective on the impact of financial and non-financial measures on shareholder value
(University of Pretoria, 2013)
The pressure for financial accountability contributed to widespread concern about the function of marketing within the company. Consequently, marketers have become preoccupied with measuring the performance of marketing ...