Now showing items 1-6 of 6
Die tipering van verbruikerslewenstyle
(AOSIS OpenJournal, 1991-06)
The typifying of consumer lifestyles. Due to the lack of a South-African instrument to measure consumer lifestyles, a questionnaire is constructed from which lifestyle typifications can be made. This instrument is constructed ...
Apparel shopping behaviour. Part 2. Conceptual theoretical model, market segments, profiles and implications
(AOSIS OpenJournals, 2003-10)
ENGLISH ABSTRACT: This article is based on the conceptual theoretical model developed in Part 1 of this series of articles. The objective of this research is to identify female apparel consumer market segments on the basis ...
Apparel shopping behaviour. Part 1, Towards the development of a conceptual theoretical model
(AOSIS Open Journal, 2003-10)
Apparel shopping behaviour in a multicultural society is a complex phenomenon. The objective of this paper is to analyse various theoretical models from two disciplines, namely Consumer Behaviour and Clothing, and to develop ...
The mature female clothing shopper : profiles and shopping behaviour
(AOSIS OpenJournal, 1996-06)
This study was designed to profile the mature female clothing shopper. More specifically certain variables that could be attributed to differences in consumer behaviour were investigated. Mature female clothing shoppers ...
A sample survey of computer-based training with reference to success criteria and remedial procedures
(AOSIS OpenJournals, 2000-06)
The aim of the study is to conduct an investigation into the status-quo of computer-based training (CBT) at one of the leading Life Assurance companies in South Africa. The investigation comprises the development of a ...
Why students drink : a study of South African university students’ drinking behaviour
Little is known about the drinking behaviour of South African university students and education and prevention campaigns are not necessarily based on scientific research results. To change drinking behaviour, it is important ...