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A marketing perspective on the impact of financial and non-financial measures on shareholder value

Terblanche, Nic S.; Gerber, Charlene; Erasmus, Pierre; Schmidt, Delia (University of Pretoria, 2013)

The pressure for financial accountability contributed to widespread concern about the function of marketing within the company. Consequently, marketers have become preoccupied with measuring the performance of marketing ...
The influence of selected senses on consumer experience : a brandy case

Pentz, Chris D.; Gerber, Charlene (The Department of Business, University of Johannesburg, 2013-05)

Orientation: Sensory marketing has become a popular marketing technique to enhance consumer experience. Researchers have suggested that marketers should incorporate as many senses as possible in order for sensory marketing ...