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New service development strategy and process: considering concepts from financial sector in an analysis of the hospitality sector in Kenya
(Stellenbosch : Stellenbosch University, 2017-03)ENGLISH SUMMARY : The purpose of the study was to build rather than test the underlying theory of new service development (NSD). The literature study was expanded by an empirical research on NSD strategy and process in the ... -
Towards a client-based brand equity framework for selected business-to-business services
(Stellenbosch : Stellenbosch University, 2016-03)ENGLISH SUMMARY: The customer-based brand equity (CBBE) model was developed to guide brand building in a consumer product or individual brand context, but the model is proposed to be applicable to any context, including ...
